Advertising - How did this happen?
April 13th, 2008I noticed when shopping this weekend at Kohl’s that it is not very easy to find clothes without some kind of advertising. TShirts all have company’s names on them: jackets, sweat suits, even some pants have names or logos on them. So what’s the big deal?
Well, usually companies pay to advertise - magazine, billboards, movie and TV placement, etc. Big money exchanges hands. Yet somehow it became acceptable for us to pay for the privilege to wear someone’s logo as free advertising; often times actually paying more for that privilege.
It just seems strange to me. How did we let this happen?
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